Case Study - Crest Apartments Main Beach

Project Brief

Crest Apartments based on Queesland’s Gold Coast engaged Burning Flame Development Studio to produce corporate branding, logo design, visual identity along with a responsive website. The brief initialed producing a look and feel that reflected Main Beaches coastal presence / with a touch of luxury.

Concept

The concept of the Crest Main Beach Apartments we delivered needed to align with that of a Gold Coast Resort that was defined by the proximity to the beach and could be related to by the whole of the family.

We think that you will agree that the Crest Main Beach Apartments has a coastal resort feel.

Logo Design

The Crest Apartments Logo, through the use of colour and it's iconography reinforces the core brand while presenting an idillic family resort holiday destination that will be enjoyed by all.

The logos wave icon coupled with the aqua colour palette aid the overall look and feel of the responsive website.

Crest Apartments Main Beach Logo
Crest Apartments Main Beach Logo

Responsive
Website

With well over 60% of page views currently being conducted on "Smart Devices" - The Crest Main Beach Apartments now reach more customers.

The roll out of a responsive website for the Crest has seen a higher conversion rate with respect to there new site and this coupled with the use of the Levart cloud based booking engine has made for a easier more productive end user experience.

View Website
Golsons Online
Crest Apartments Main Beach Visual Identity
Crest Apartments Main Beach Brochure
Crest Apartments Pattern

Colours

The Crest Apartments colour palette was designed to showcase a costal look and feel.

  • Crest Ocean

    RGB: #4c6a7e

  • Crest Navy

    RGB: #36374a

  • Crest Marine

    RGB: #43a8aa

  • Logo Aqua

    RGB: #0b8ba1

  • Logo Pale Blue

    RGB: #34c2e0

  • Crest Sand

    RGB: #ded9d0

Typography

BENTON SANS
Crest Main Beach Typography


UNIVERS 45 LIGHT
Crest Main Beach Typography

Complimentary font usage sets your branding apart from your competitors.

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Project Director / Brendon O'Kane

I love what I do and will endeavour to present your online solution to your existing and potential client base in a manner that will grow your business. We look forward to working with you on your next project.

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