Case Study - Mia Moo Fund

Project Brief

US based reality tv stars from Duck Dynasty Jase & Missy Robertson engaged Burning Flame to develop and deliver a responsive web solution that would promote and assist to generate funds for the "Mia Moo Fund" Jase & Missy's daughter Mia was born with a"Cleft Lip"and has had numerous operations to correct this condition. It is through the Mia Moo Fund that the family is able to assist and help other disadvantaged families that have a clild born with "Cleft Lip".

Concept

The concept behind the online fundraising needed to be informative, friendly and inviting while taking advantage of and leveraging of the families star power to offer hope and provide financial assistance to other suffering families.

The Mia Moo concept was delivered making use of stick like child characters.

Logo Design

The logo was designed using child like stick characters with the view of insuring that the brand was accessible to everyone.

Want more information on "Cleft Lip", please take a look at the Mia Moo site and you will learn about Mia's story and the condition.

Mia Moo Fund Logo
Golsons Online

Online Fundraising

The Mia Moo Fund has a responsive website that was designed and developed to enable the end user to engage with the Mia Moo Fund on all devices.

The Mia Moo Fund website has raised a large amount of money and has provided funding for numerous children that have been born with Cleft Lip / Cleft Palette.

View Website
Mia Moo Fund

Colours

The colours we used in this branding exercise needed to reflect warmth and playfulness.

  • Mia Moo White

    RGB: #ffffff

  • Mia Moo Blue

    RGB: #00ADEF

  • Mia Moo Pink

    RGB: #ED008C

  • Mia Moo Yellow

    RGB: #FEF200

  • Mia Moo Charcoal

    RGB: #363638

  • Mia Moo Black

    RGB: #000000

Typography

Roboto Light


Open Sans

Laudanum is a condensed serif display typeface inspired the typography found in street posters of the 19th century. Featuring uppercase, small caps and key word graphic glyphs.

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Project Director / Brendon O'Kane

I love what I do and will endeavour to present your online solution to your existing and potential client base in a manner that will grow your business. We look forward to working with you on your next project.

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