US based reality tv stars from Duck Dynasty Jase & Missy Robertson engaged Burning Flame to develop and deliver a responsive web solution that would promote and assist to generate funds for the "Mia Moo Fund" Jase & Missy's daughter Mia was born with a"Cleft Lip"and has had numerous operations to correct this condition. It is through the Mia Moo Fund that the family is able to assist and help other disadvantaged families that have a clild born with "Cleft Lip".
The concept behind the online fundraising needed to be informative, friendly and inviting while taking advantage of and leveraging of the families star power to offer hope and provide financial assistance to other suffering families.
The Mia Moo concept was delivered making use of stick like child characters.
The logo was designed using child like stick characters with the view of insuring that the brand was accessible to everyone.
Want more information on "Cleft Lip", please take a look at the Mia Moo site and you will learn about Mia's story and the condition.
The colours we used in this branding exercise needed to reflect warmth and playfulness.
Laudanum is a condensed serif display typeface inspired the typography found in street posters of the 19th century. Featuring uppercase, small caps and key word graphic glyphs.
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