Case Study Selective Design Group

Project Brief

Selective Designs is a Georgia based multiple international award winning custom pool design company based in Peachtree City. The Selective Design Group required an online solution that would showcase it's products and services in the same manner that they deliver there Award Winning designs.


The basis of the Selective Design Group project’s concept was to deliver a stunning visual representation of there Award Winning Designs.

This was delivered by making use of clean minimal design while letting the sites project's images do the talking…

Logo Design

The brief in respect to the new logo required for Selective Design's was also quite simple... Shane wanted a logo that coupled with his signature would be strong and easily identifiable.

Once again a clean minimalistic design was chosen by the client.

Selective Design Group Logo
Selective Designs - Custom Pool Builders Peachtree City GA

Online Portfolio Website

Selective Designs needed a way to showcase there international award winning project's online, a solution that would make a visual statement.

The solution delivered, needed to be viewable on the multitude of different devices such as cell phones, tables and traditional computers. We therefore provided a responsive clean minimal design that would encourage end user engagement along with being user friendly on all devices.

View Website
Selective Designs - Website


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  • Charcoal

    RGB: #323232

  • Selective Blue

    RGB: #3fa9f5

  • White

    RGB: #ffffff

Project Director / Brendon O'Kane

I love what I do and will endeavour to present your online solution to your existing and potential client base in a manner that will grow your business. We look forward to working with you on your next project.

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